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Thursday 18 December 2014

Burberry Bliss

Kate Moss burberry trench coat cara delevingne vintage

Burberry is undeniably Britain's first and foremost premier luxury label, and you'd be hard pushed to find something more iconic in the fashion world than one of Burberry's signature trench coats. The history of the trench coat is quite fascinating, given it's ground-breaking fabric technology and the brand's phenomenal resurgence over recent years after the disaster that can be only be referred to as "chav-gate", but more on that later. We were beyond excited when we sourced some original 1980's Burberry trench coats; it's not every day that you find a vintage variation of a design that is still as popular now as it was almost a century ago. 

burberry trench coat vintage romeo beckham

Burberry was founded by Thomas Burberry in 1856, the brand established itself by focusing on outdoor attire. In 1880, Thomas Burberry invented the revolutionary fabric, gabardine; this fabric was hard-wearing, water resistant yet breathable. Orders were flooding in for this phenomenal fabric, but Burberry's first major client was none other than the British Army; the coats that Burberry made for the British Army would eventually become the inspiration behind the signature trench coats that we all know and love today. Quite the heritage, huh? Over the years, the trench coat has kept it's original basis of shape and is still made from 26 pieces of gabardine of various sizes, and it usually comes with a buckled belt and D-rings.

vintage burberry london trench coat

Yet, it's difficult to so much as utter the word Burberry without remembering the state of disarray that it fell into back in 2002...yes, it's time to discuss "chav-gate". We've all seen the photo of Danniella Westbrook looking as though she had bathed herself in that famous Burberry chequered print; it was at this one single moment that Burberry went from chic to chav. Peter York went on to state that "quite a lot of people thought that Burberry would be worn by the person who mugged them." The brand had fallen victim to its own success; luxury stops being luxury when it becomes too accessible.  At this point, it didn't seem as though Burberry had a hope of reviving its cult status, but somehow, they did.  Christopher Bailey, the creative director of Burberry, reduced the use of the check print and focused solely on the good bits of Burberry's heritage; the trench coat. Now, Burberry is fronted by only the most desirable models, namely Cara Delevingne, Kate Moss, Jourdan Dunn and even a cameo appearance from Romeo Beckham! 

Kate Moss burberry trench coat cara delevingne vintage jourdan dunn

The trench coat encapsulates everything that Burberry stands for, it's traditional yet timeless; it is one of the few styles that is able to withstand the ever-changing, and sometimes fickle, fashion trends. The trench coat has endured countless updates, yet it's roots and heritage are never forgotten, so it remains to be both familiar and classic.


Kate Moss burberry trench coat cara delevingne vintage 1980s for sale

Kate Moss burberry trench coat cara delevingne vintage 1980s for sale

Kate Moss burberry trench coat cara delevingne vintage 1980s for sale

You can shop our range of vintage Burberry coats here. Hurry though, because they're selling fast!

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